posted on 11 Mar 2012 11:15 by insuranceoptions directory Knowledge
Insurance Email Marketing - Affordable and Effective
Compared to direct mail, email marketing is a fast, economical and highly measurable. For this reason, many agents and wholesalers to devote most of its marketing budget to ensure their e-mail marketing.
There are two types of email marketing.
eNewsletter and communication styles Newsletter full of useful advice. These e-mails frequently with customers and prospects, and keep before the public all year round, so they think of you when they are needed.
eblasts a sales-oriented advertising, e-mail is often the focus is singular, and calls to action designed to create a lot of times eblasts is passed through distributors such as net costs of insurance usually varies from news ProducersWEB. $ 1.500 to $ 3.000 for eblast You can reach 50,000 to 250,000 in one time.
To do it yourselfers on a budget with a small insurance marketing, eNewsletter is the best solution, because you can get a higher frequency of communication with low cost, but do not use Outlook, but you must send a standard-CAN. Spam on the function of output options. You can not sell the software through the constant contact with my Emma, Infusionsoft or Salesforce MailChimp for sending mass e-mail list to 1,000, but you need to feel comfortable with the setting and the ' list of the population. If you want to experience a unique system, which is an affiliate of the insurance market can handle everything for you for a reasonable fee.
According to a survey of Rainmaker Consulting LLC, 64.3 percent of producers do not manage the pipeline - a potential customer - at least once a week and almost 16 percent do not assume any management system. pipeline is designed to help customers keep track of the sales cycle, and 34 percent of manufacturers reported "some" of the pipeline.
ENewsletter will fill this gap and tend to warm up for the sales team and customer.Although the agency has not seen for months, customers will receive a unit that was constantly in touch and meet his needs, whether it was a useful eNewsletter.
Here are four key points to think about before you open the insurance B2B email marketing campaigns are as follows:.
Create a list of - a chance to bond and different customers can sign up for e-mail - both online and off-line. Post a link where you and your clients to your website in such a transaction, or e-mail support, and on all printed materials. This explains why you want to be on the list of jobs that usually like e-mails sent and what they are. And do not forget to remove as soon as they become void.
2 was designed for. Deliverability - E-mail all the details of the project should be easy to use and understand - and mobile phone friendly. Send this design is less intense than last year. Clean and simple design is best when viewed from mobile devices. Words carefully and check the line. deliverability. The spam filtering and spam control tool - your e-mail provider.
3 offers valuable content - to increase response rates and deals in your email. It is desirable to create a proposal in response to stimulation of the reader. Try to free, webinar, or to offer a case study. This type of business you offer.
4, test and monitor - the insurance of your email marketing campaigns and tracking your profile. (Open and click-through rate), in order to constantly improve the results. I have repeatedly and consistently pays. Create a new schedule and stick to it.